4 eCommerce Trends To Watch Out In 2018

E-Commerce Trends To Watch Out In 2018

When you consider the number of innovation today, it’s certainly hard to believe that there would be something new in 2018. Probably the thoughts are, what is still left for innovation? To your surprise, when we look at current eCommerce development or demands or innovation, there’s a lot more to pay attention to.

Artificial intelligence and augmented reality have continued to grow and created a buzz among people and eCommerce industry - as how they use phones and the experiences they had.

So what’s the good news in 2018? The trends in 2018 are paying more attention to make the customer happier than ever.

  • Voice Shopping

Online shopping was replaced by word traditional shopping; now what will replace online shopping? Ever wondered? Its voice shopping. WOW, isn’t it? Voice shopping is the new star on the block of 2018. The invention of known products like Google Home and Amazon Echo brought voice shopping into highlight. Moreover the statistics tell that 40% of users are now taking help of their voice assistants to shop online. The retail giants like Target solidify have partnered with Google voice-assist home products, so that now customers can have great delight of shopping in a new way.

  • Messenger Ads To Lead Facebook PPC

Ads on Facebook messenger in last quarter of 2017 have already done wonders in name of ROI and certainly it is expected to rise in this year. The innovations are not bound to that, Facebook brings email marketing game along the messenger ads and probably this is going to have a huge impact on direct marketing market.

Moreover, with the Messenger ads occupying a huge space will demand the need of Chatbots. Now chatbots are not just for huge organization the Facebook messenger can send automatic replies for small businesses to simplify the buying process while maintaining the personal touch.

  • Augmented Reality for Small Business

In the early second half of 2017, AR for ecommerce/retail was the talk of the town, but will be star for eCommerce in 2018? Yes! It’s a point that not all of us have an IKEA sized budget for product apps but now in 2018 we can see more eCommerce and retail superpowers moving towards AR and VR. This raises the need of online stores to implement more and more visual ways like virtual dressing room to advertise about their product in a great way. Definitely these features won’t be a part of small eCommerce retailers but you will see the growth of AR in 2018.

  • Increased Product Customization

Personalization is the only thing 2018 is about to visualize. The shopping experience in 2018 is more about product customization and more satisfaction options. Brands like Puma have started this feature for their customer's satisfaction so that they can be unique and buy products they feel are just customized for them.

Location: United States

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